Developed by BBDO Moscow as for a Greenpeace campaign against genetically modified plants. The text goes on to warn people of what they are eating, pointing out that the DNA of genetically modified plants could contain traces of genes from insects, animals and even viruses.
The campaign goes on to say that such food could be detrimental to the health of the consumers. We stand totally in awe of the creative use of veggies to get the message across. To be honest, only a handful of people would have ever taken a look at these pamphlets/posters, but the sheer artistic creativity of the set makes it all the more eye-catching and perhaps contributes well to increasing the exposure and influence of the message.
Via Tanya Moseeva on Behance